Opel Solutions is a San Diego based company that helps you promote your business/ private practice online. We offer end to end services, from web development to digital marketing and SEO.
SEO (Search Engine Optimization) is the process of changing your website so that it attracts more visitors from the results pages of major search engines like Google, Bing, and DuckDuckGo. The better the SEO, the greater your site’s chances of appearing at the top of search results and pulling in more traffic.
SEO is essential because:
- SEO connects you with people actively searching for you. These users who come to your website through Google search results are the most valuable since they are more likely to be interested in your services/products.
- A high Search ranking builds your credibility.
- SEO services are a lot less expensive than paid advertising.
- SEO is easier to maintain than paid advertising. You have to invest in paid ads every month or week. On the other hand, once you perform SEO and achieve a particular ranking in search results, it’s easy to maintain and attract site visitors over a more extended period.
We have a great article on SEO Basics here. Do take a look.
By far, a blog is the most used tactic for distributing marketing content on a channel over which you have complete control. Other forms of content, such as video, music, and research studies, are more expensive and time-consuming to produce.
Most online businesses use their blogs as the central location for all their content. Other parts of their digital marketing depend on the blog. For example, the emails, social media posts, and ads that the company uses often link to the blog or contain text from the blog.
Digital Marketing is marketing to customers on the internet. It includes different online channels such as SEO, Social media, email, and websites. Some of the services offered include Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Website Design, Public Relations.
Content marketing is the act of attracting visitors to your site/ business by providing them with useful information. This information could be in the form of blogs, videos, social media posts, among other things.
Under Content Marketing, you don’t directly promote your business. Instead, you try to create content that your customers would find interesting and encourage them to visit your site.
The average person is estimated to encounter between 6,000 to 10,000 ads every single day. It is easy for your ad to get lost in the sea of messages. It is much easier to get a person’s attention if you’re offering the information they are seeking.
Giving people reliable information that they need establishes your credibility as an expert in your field. So, those people are more likely to consider you for any purchase decision.